Helping the nation get the Lo Stress feeling

Bringing the benefits of home cover products to life can be a challenge; there isn't the latest, trending, shiny or new product or design to show off, and only so many ways to show Home Experts fixing, servicing, or replacing.

With more than 30 years’ experience of helping people take better care of their homes, and over 1.2 million customers nationwide trusting their expertise, HomeServe are not just another home cover provider, they’re one of the biggest in the UK.

So how does a company ensure they’re standing out from the crowd as much as their service, experience and expertise does? How do they make the world of boilers, pipes, and wires, engaging?

Introducing Lo Stress

HomeServe have put down their spanners and screwdrivers, and grabbed the mic – or rather handed that mic to a lyrical legend, ready to bring the hype. She’s a big personality in a small frame, capable of getting into all those tight spaces in the home where issues can occur. She’s here to put what HomeServe do, centre stage.

A big deal in every sense of the word

When it comes to hyping up how home cover could help people take better control of their homes and finances, she never misses a beat. Whether she’s floating on scouring pads, sitting on sockets, or posing by pipes - Lo Stress champions the value of HomeServe Plumbing and Drainage, Plumbing and Electrics, or Gas, cover products.

Get that Lo Stress feeling

Lo Stress brings fire bars with an ice-cold delivery, she’s all about the peace of mind that comes with HomeServe Cover. From your heating to your lights, Lo will help everything flow just right. She’s here to show that you don’t need whale songs and meditation to feel relaxed, just the right cover for your home…oh and pizza, she’s a big believer in that too.

"At HomeServe, we’re really proud of the service we deliver to over a million homes across the UK. We know that home maintenance can feel overwhelming - that's why we created Lo Stress, she brings the hassle-free feeling that HomeServe provides, to life.

"We wanted to develop a campaign that will engage people in a fun and memorable way, so that they too can keep their home running smoothly, just like Lo Stress."

Matt Kenyon, HomeServe Head of Brand and Content Marketing

See Lo in action

If you don’t see Lo hanging out in your home, don’t worry, you’ll be seeing her across HomeServe’s new campaign. For HomeServe, it’s a new creative that’s all part of injecting a bit of fun and personality, whilst making sure there’s a really clear message around what they’re offering, the benefits they bring, and the value offered to customers.